Esha Shirke

Spearheading the design and development of Studio Frozen Music’s official website with a focus on brand storytelling, user experience, and SEO optimization. The platform is crafted to reflect the studio’s unique architectural philosophy while providing a seamless way for clients and collaborators to explore its complete portfolio in one place.

• Designed a responsive portfolio website to reflect the studio’s design philosophy, brand voice, and creative direction—translating abstract architectural values into a clear, engaging digital experience.
• Developed a centralized platform to showcase diverse client projects, streamlining user experience for prospective clients and collaborators to explore the studio’s body of work with clarity and ease.

Led the design and digital storytelling for the official website of Jungle of Pal Safari, promoting eco-tourism in the unexplored wilderness of the Satpura range. Combined UX design, visual narrative, and local context to create a compelling digital experience aligned with MTDC goals.

• Designed the first-ever digital platform for Jungle of Pal Safari, improving discovery and online visibility for this remote forest reserve.
• Developed a strategic content plan aligned with forest department goals, positioning the safari as a sustainable tourism destination ahead of its official launch.

Multi-role contributor at Carriall, India’s first smart luggage company, balancing design, technology, and market strategy in a fast-paced startup environment.

• Redesigned Carriall Co.’s e-commerce website, leading to a 30% increase in product engagement and a 20% drop in bounce rate through improved UX and brand-aligned visual design.
• Managed Amazon sales operations, optimizing product listings to achieve a 25 % increase in monthly revenue and a 40 % boost in listing conversion rates.
• Directed sourcing strategies for key components, ensuring quality and cost-efficiency in product manufacturing.
• Developed and executed social media branding campaigns, doubling followers from 6K to 12K and significantly boosting brand visibility and engagement.
• Spearheaded product design initiatives, integrating innovative technology with user-centric design principles for smart luggage solutions.

Built and managed a seasonal eco-conscious sustainable decor brand focused on Indian craftsmanship and sustainability.

• Orchestrated end-to-end brand development, from conceptual product design to packaging, storytelling, and launch strategy.
• Successfully launched seasonal collections, establishing a unique brand identity and market presence.
• Championed sustainable practices and promoted Indian craftsmanship through unique product offerings.